• Study here
    • Study here
    • Undergraduates
    • Graduates
    • Visiting students
    • Outreach with schools and colleges
  • Living here
    • Living here
    • Where you will live
    • Eating here
    • Library & resources
    • Chapel & Faith
    • Do what you love
    • Help is on hand
  • Our people
  • News, events and more
    • News, events and more
    • Our vision for 2030
    • News
    • Events
    • Hertford history
    • Rare books & Archives
    • International Programmes
    • Conferences & events
    • Governance & legal
    • Vacancies
    • Visit us
    • Contact us
  • Hertford Intranet
  • International Programmes
    • International Programmes
    • Directors’ welcome
    • Our programmes
    • Our partnerships
    • Life in Oxford
    • Hertford in Asia
    • How to apply
  • Alumni
    • Alumni
    • Hertford today
    • Meet the Hertfordians
    • Publications
    • Alumni societies
    • Alumni FAQs
    • Update your details
    • Meet the Development team
  • Support us
    • Support us
    • Give to Hertford
    • Fundraising priorities
    • Leave a legacy
    • For donors
  • Contact us
xmlns:xlink="http://www.w3.org/1999/xlink">
  • Hertford Intranet
  • International Programmes
    • International Programmes
    • Directors’ welcome
    • Our programmes
    • Our partnerships
    • Life in Oxford
    • Hertford in Asia
    • How to apply
  • Alumni
    • Alumni
    • Hertford today
    • Meet the Hertfordians
    • Publications
    • Alumni societies
    • Alumni FAQs
    • Update your details
    • Meet the Development team
  • Support us
    • Support us
    • Give to Hertford
    • Fundraising priorities
    • Leave a legacy
    • For donors
  • Contact us
  • Study here
  • Living here
  • Our people
  • News, events and more

Study here  ›

  • Undergraduates
  • Graduates
  • Visiting students
  • Outreach with schools and colleges

Living here  ›

  • Where you will live
  • Eating here
  • Library & resources
  • Chapel & Faith
  • Do what you love
  • Help is on hand

News, events and more  ›

  • Our vision for 2030
  • News
  • Events
  • Hertford history
  • Rare books & Archives
  • International Programmes
  • Conferences & events
  • Governance & legal
  • Vacancies
  • Visit us
  • Contact us

Eamon Jubbawy (2010) and Riya Grover (2006)

Home / News, events and more / News / Another hit for Hertford entrepreneurs

Another hit for Hertford entrepreneurs

28 September 2022

E&M Hertfordians Eamon Jubbawy (2010) and Riya Grover (2006) have raised an impressive $19m in funding for their new venture, Sequence.

 

Sequence was established in 2021 in London. As successful repeat founders, Riya (co-founder, Feedr) and Eamon (co-founder, Onfido) had both noticed a lack of appealing payment experiences for B2B companies, leaving them with few options to manage billing and payment collections. Both went on to invest extensive engineering resources to build their own billing engines from scratch.

 

Riya Grover, Sequence co-founder and CEO, explains, “We’re building a modern FinOps platform to empower finance teams to feed real-time data, automate their payments, and garner powerful insights about their customers and business.” She continues, “Right now, finance teams conduct their entire jobs in disparate systems while collaborating over email or Slack. Invoicing and payments data is locked in a spreadsheet and never given the opportunity to be used strategically to upsell, conduct pricing experiments, assist in churn reduction, or influence feature development. ”

 

Sequence’s co-founder and chairperson Eamon Jubbawy said “Building Sequence with Riya was a no-brainer—she is one of the most exceptional European founders I’ve ever met. The backing from a16z and the rest of our investors is a testament to the problem we’re tackling and the world-class team we’ve brought together to solve it.”

 

We wish Riya, Eamon and everyone at Sequence all the very best in this exciting phase of the business. If you’re also a Hertford entrepreneur, do get in touch – we’d love to hear what you’re doing.

 

Latest News

  • Prof. Elizabeth Baldwin recognised with Teaching Excellence Award

  • Hertford Lecture Nominated For Vice-Chancellor’s Award

  • Oxford Spinout Led by Professor Claire Vallance Secures ÂŁ3M to Revolutionise Chemical Sensing

  • Hilary Term Sports Roundup

  • Celebrating International Women’s Day 2025

  • Congratulations to Lord Hague of Richmond!

  • Prof Anette Mikes Awarded Honorary Doctorate

  • Hertford Alumna’s Hamlet Triumphs at the British Independent Film Awards

  • Alumnus becomes Foreign Office’s most Senior Civil Servant

  • Louise Slater’s Project Awarded ÂŁ2 Million

  • Two Exciting Fellow Announcements

  • New intake of Honorary and Visiting Fellows announced

  • Professor Patrick Roche elected interim Principal

  • Professor Martin Maiden Elected as Biology Department Head

  • Hertford and Co-Residence

Study here

  • Undergraduates
  • Graduates
  • Visiting students
  • Outreach with schools and colleges

Living here

  • Where you will live
  • Eating here
  • Library & resources
  • Chapel & Faith
  • Do what you love
  • Help is on hand

Our people

  • Our people

News, events and more

  • Our vision for 2030
  • News
  • Events
  • Hertford history
  • Rare books & Archives
  • International Programmes
  • Conferences & events
  • Governance & legal
  • Vacancies
  • Visit us
  • Contact us

Follow us

Hertford College
Catte Street
Oxford
OX1 3BW


Tel: +44 (0)1865 279 400

© 2025 Hertford College Registered Charity No. 1137527

  • Contact us
  • Privacy
  • Legal

Site by Franks and Franks