Have you ever wanted to be an author? Have you struggled to make connections with the publishers and literary agents that are so often the key to success? If so, a group of Hertford students might have the answer to your prayers. Undried Ink is a new startup that is competing in this year's Tri-Innovate competition, a contest co-sponsored by Hertford with a top prize of £8,000. Watch their elevator pitch to find out about more about their company or, better yet, why not come to the pitch final where you can see them present their idea alongside the other finalists.