Hertford MBA and Radiohead
6 November 2014
Thom Yorke’s decision to release his latest album on the BitTorrent platform was supported by consultancy from Oxford MBA students including Hertford’s Phil Barry (2013). Phil worked on his Strategic Consulting Project (SCP) as he describes below:
During the MBA we studied innovation in business and spent a lot of time thinking about how and why start-ups are able to outperform established companies. Through this SCP we were able to witness first-hand the success Radiohead has had by continually innovating outside of the major label system. Radiohead and its team are bold, creative, fearless people who are willing to take risks, and working with them was inspiring for all of us.